Platanomelón
Sensory Visual Direction
2026
Art Direction, Visual Exploration
Generative IA
Generative IA
Beyond the Product, Into the Feeling.
Platanomelón set out to evolve its visual language towards a more mature, intimate and sensory expression of pleasure.
The challenge was to move beyond playful, product-led imagery and create a visual world where touch, texture and human connection take centre stage — without losing the brand's approachable and confident personality.
Less about what you see. More about what you feel.
The creative direction explores pleasure through the language of the body: skin, gestures, proximity and subtle physical sensations.
Rather than presenting products as isolated objects, each composition places them within an intimate, tactile environment — turning the product into part of the experience.
A More Sensory Language
Warm skin tones, natural textures and sculptural body compositions establish a more sophisticated photographic language. Close-up framing creates intimacy, while directional lighting enhances the physical qualities of skin, silicone and water.
AI as a Creative Tool
Generative AI was used as a visual production tool to develop a series of editorial product images under a consistent art direction.
Through iterative image generation and refinement, the exploration focused on realistic skin textures, natural hand gestures, product integration, lighting and colour consistency.
Each image was developed to feel part of the same photographic universe, while introducing different compositions and physical interactions.
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