Fran García

GreenInCities — From Research to Curiosity


Visual system that makes complex EU urban research feel human. EU-funded - 2024


Challenge—Concept

GreenInCities is a four-year EU project spanning 31 partners and 11 cities across Europe. 

The challenge: make dense scientific research approachable to citizens, not just institutions.

The idea: break the expected sustainability palette. Nature-led green meets bright orange and acid yellow — a system built for contrast, curiosity, and travel across languages, partners, and channels.

18,000 page views since launch, against a 30,000 target

Website

The project's central hub. Design and Squarespace development, translating research into something people can actually navigate.



Dissemination Materials

Same visual DNA, adapted across banners, flyers, and posters, built to stay recognisable across 31 partners and 11 cities.


In context
From screen to street. The system extended into events, signage, and physical spaces.


Merch
Carrying the message beyond the project itself.


Scope
Visual System · Art Direction · Digital · Social · Editorial · Brand Applications · Merchandising


Barcelona, Spain.
workbyfran@gmail.com